2/7/2026 · 1 min read
herokusalesforceplatform-as-a-servicesubscriptionscloud-computingstrategic-change
Salesforce is discontinuing the sale of enterprise Heroku subscriptions and reducing future upgrades for the platform. This move signals a significant strategic shift for the cloud application development service.
Salesforce has ceased offering Heroku Enterprise sales contracts to new customers, effectively placing the product into an End of Sale (EOS) status for this segment.
Salesforce has ceased new enterprise sales for its Heroku platform, effectively placing its enterprise contracts in End of Sale (EOS) as it shifts investment focus towards areas like AI. Existing Heroku enterprise customers will continue to be supported, but new enterprise contracts are no longer available.
This article highlights the common oversight of middleware in Salesforce integration projects, revealing how its absence often leads to significantly complex and challenging system architectures. It argues for the crucial benefits middleware provides in streamlining such integrations.