6/28/2026 · 1 min read
salesforcedata-cloudcustomer-managementntt-datadigital-transformation
Grupo Anaya has revolutionized its customer management by implementing Salesforce Data Cloud, a strategic initiative supported by NTT Data.
This article highlights Salesforce Software Engineering Architect Deepak Pushpakar and his Data 360 team, who are responsible for processing a quadrillion customer records monthly across diverse and complex data models. It delves into the significant engineering challenges of handling such massive datasets for segmentation and activation.
NTT DATA is expanding its Salesforce services into Kenya and the broader East African region, signaling a strategic focus on a growing digital market.
Salesforce's Engineering Energizers series spotlights Srini Krishnamoorthy, VP of Engineering for Data 360, detailing the dramatic scaling of Zero Copy technology from 1 trillion to 120 trillion rows using File Federation across Data 360 and Agentforce.